Kansas State University
2001 Ph.D University of Alabama, Tuscaloosa, AL (Major in Marketing)
1994 MS University of Wisconsin-Madison, WI (Major in Marketing Research)
1989 MBA Yonsei University, Seoul, Korea (Concentration: Marketing)
1987 BA Yonsei University, Seoul, Korea (Major in Business Administration)
08/2008 - present Associate professor of Marketing at Kansas State University (Tenured and promoted on July 1, 2008 at Kansas State University)
08/2001 - 07/2008 Assistant professor of Marketing at Kansas State University
11/2015 – present Guest Professor at Institute for Global Social Responsibility, Hallym University, Korea
Working Paper Series by SSRN (Social Science Research Network)
Hyun, Yong Jin., Jaebeom Suh, Gyu-Heon David Hyun, and Sungjun Park (2015), “A Psychological
Approach to Define Trust in Exchange Relationships - Trust Characterized by Cognitive,
Affective, and Conative Dimensions,” Social Science Research Network (SSRN, KAIST College
of Business), Working Series No. 2015-016.
Kim, Jiyoung, Hae-Ryong Kim, Russell Lacey, and Jaebeom Suh (2018), "How CSR impact meaning of
work and dysfunctional customer behavior," Journal of Service Theory and Practice, 28 (4), 507-
Suh, Jaebeom, Dawn Deeter-Schmelz, Taehyun Suh, and Hyun Seung Jin (2018), “Product
Classifications Revisited with Transparency Effect: A Forgotten Link between Consumer
Research and Marketing Strategy,” Asia Marketing Journal, 20 (1), 49-68
Jang, Jichul, Jaebeom Suh, Hyejin Kwon (2017), “A Multi-level Approach of Organizational Citizenship
Behaviors in the Hotel Industry, Journal of Tourism and Industry Research.
Yoon, Ju-Hee, Yong-Cheol Hwang, Jaebeom Suh, and Jae-Gyun Kim (2017), “Chinese Tourist Shopping
Satisfaction and Brand Attitude to Korean Cosmetics: A Disconfirmation Approach,” Journal of
Distribution Science, 15(10), 51-63.
Cho, Yeonjin, Kyungdo Park, Jaebeom Suh, and Ho-Taek Yi (2017), “Factors Influencing Consumer
Decision Making from Retail Assortment,” Korean Management Consulting Review, 17(1), 161-
Ahn, Junsang, Jaebeom Suh, and Hyun-Seo Yi (2014), “Sponsoring Parent Company’s Image, Product,
and Behavioral Outcomes,” Korean Journal of Sport Science, 25 (1), 120-130.
Park, Jun-Cheul and Jaebeom Suh (2013), “An Extended View of Information System Employees
Exchange Relationships (LMX, TMX) and Its Effects on Trust in Supervisor, Coworker Trust,
Job Satisfaction, and Job Performance,” Journal of Internet and e-Commerce Study, 13 (4), 45-60.
Park, Jun-Cheul and Jaebeom Suh (2013), “Reinventing the Wheel: A Successful Strategy of Japan
Fujifilm Inc.,” Japanese Modern Studies, Vol. 40, 331-347.
Park, Joo-Yung, John E. Grable, and Jaebeom Suh (2010), “The Role of Locus of Control in Shaping
Financial Behavior: A Comparison of Models for Koreans and Americans,” Journal of Consumer
Studies, 21 (3), 263-288.
Donavan, D. Todd, Jaebeom Suh, Hyung-Seung Jin, and Mary Ann Hocutt, (2008) “Exploring the
Relationship between the Service Worker’s Organizational Citizenship Behaviors and Customer
Orientation: The Impact of Perceived Justice,” Service Marketing Journal, 1 (1), 43-66.
Jin, Hyun Seoung, Jaebeom Suh, and D. Todd Donavan (2008), “Inhibitive Effects of Publicity in
Advertised Brand Recall and Recognition,” Journal of Advertising, 37 (1), 45-57.
Lee, Dong-Jin, Moonkyu Lee, and Jaebeom Suh (2007) “Benevolence in the Importer-Exporter
Relationship: Moderating Role of Value Similarity and Cultural Familiarity,” International
Marketing Review, 24 (6), 657-677.
Kang, Yong-Soon, Sangkil Moon, and Jaebeom Suh (2007), “Influencing factors in High vs. Low Share
Brand Choice,” International Journal of Management Science, 13 (1), 73-91.
Lacey, Russell, Jaebeom Suh, and Robert M. Morgan (2007), “Differential Effects of Preferential
Treatment Levels on Relational Outcomes,” Journal of Service Research, 9 (3), 241-256.
Suh, Jaebeom (2006), “Effect of Relationship Marketing on New Product Adoption,” Daehan Journal of
Business, 19(3), 1161-1196.
Suh, Jaebeom, Swinder Janda, and Sunhee Seo (2006), “Exploring the Role of Culture in Trust
Development with Service Providers,” Journal of Services Marketing, 20 (4), 265-273.
Donavan, D. Todd, Swinder Janda, and Jaebeom Suh (2006), “Environmental Influences in Cooperate
Brand Identification and Outcomes,” Journal of Brand Management, 14 (1/2), 125-136.
Suh, Jaebeom and Richard McFarland (2005), “The Moderating Effect of Culture on Consumer
Attributions,” Asian Journal of Marketing, 11 (1), 5-13.
Yoon, Mahn Hee and Jaebeom Suh (2003), “Organizational Citizenship Behaviors and Service Quality as
External Effectiveness of Contact Employees,” Journal of Business Research, 56, 597-611.
Yoon, Mahn Hee, Sharon E. Beatty, and Jaebeom Suh (2001), “The Effect of Work Climate on Critical
Employee and Customer Outcomes: An Employee-Level Analysis,” International Journal of
Service Industry Management, 12 (5), 500-521.
* The above paper has won ‘The Most Outstanding Paper’ Award in the 2001 volume of International
Journal of Service Industry Management.
Jones, A. Michael and Jaebeom Suh (2000), “Transaction-Specific Satisfaction versus Overall
Satisfaction in the Service Industry,” Journal of Services Marketing, 14 (2), 147-159