Hangjun(Joseph) Xu

Hangjun(Joseph) Xu

Union University
Education Background
05/2018 Ph.D. in Business Administration Old Dominion University, Norfolk, VA, USA
06/2017 Ph.D. in Marketing, Xiamen University, China
07/2006 Master’s in Management, Zhongnan University of Economic and Law,China
07/2004   Bachelor’s in Management, Zhongnan University of Economic and Law, China 

Teaching Background 
08/2018-present Full time Assistant Professor of Marketing, McAfee School of Business, Union University
Fall 2016-Fall 2017 Instructor, Department of Marketing, Old Dominion University
09/2006-07/2010 Full time Lecturer, Department of Management, Tan Kah Kee College, Xiamen, University, China

Research Field
Marketing Strategy, Customer Value Co-creation and Service Marketing
Hangjun Xu, Huiling Guo, Jing Zhang and Anh D. Dang (2018), “Facilitating Dynamic Marketing Capabilities Development for Domestic and Foreign Firms in an Emerging Economy,” Journal of Business Research, 86, 141-152. 
Huiling Guo*, Hangjun Xu*, Chuanyi Tang, Yuping Liu-Thompkins and Baobao Dong (2018), “Comparing the Impact of Different Marketing Capabilities: The Role of Adaptive Capabilities in Turbulent Environments,” Journal of Business Research, 93, 79-89. (*Both authors contributed equally.)
Junzhou Zhang, Chuanyi Tang, Lin Guo and Hangjun Xu (2018), “A Longitudinal Investigation of Customer Cooperation in Services: The Role of Appraisal of Cooperation Behaviors,” Psychology & Marketing, 35 (12), 957-967.